Your full-service agency
for Shopware & Shopify.

arboro is the partner for ambitious B2B and B2C companies for which e-commerce is a business-critical revenue driver – and which want to eliminate the risk of losses at interfaces and in performance.

Most of our clients switch to us because they were stuck at a typical glass ceiling: either their previous marketing agency lacked a deep understanding of Shopware and Shopify source code – or their development agency lacked the commercial eye for conversion, sales psychology and measurable ROI.

We are a particularly good fit for retailers and manufacturers who:

• No longer want agency silos: A well-coordinated, permanently employed senior team instead of separate service providers, so that shop technology, performance marketing and AI commerce interlock in one shared roadmap.

• Are facing complex migrations or relaunches: Companies moving from legacy systems (such as Shopware 5) to modern platforms like Shopware 6 or Shopify that cannot afford downtime or ranking drops.

• Are looking for future-proofing: Operators who want to grow sustainably with TÜV-certified sales psychology, precise first-party tracking (UDC) and targeted optimization for search engines and AI systems (GEO & AI commerce).

Who we are not a fit for:

Unstructured low-price shops or companies looking for the cheapest ticket processor. With more than 17 years of e-commerce DNA, we work as a strategic partner on equal footing – with a clear commercial focus on your long-term profitability.

Because true excellence in e-commerce only comes from uncompromising specialization – not from superficially managing a dozen different shop systems.

Many agencies offer everything from Magento and WooCommerce to custom frameworks. The result: half-knowledge, slow development cycles and costly wrong decisions in the source code. We have deliberately chosen the two technologically leading platforms to guarantee our clients maximum depth and complete independence in their choice of system.

This dual focus offers you decisive advantages:

• Independent, purely business-driven advice: As a Shopware Gold Partner (a partner from the very beginning since 2009) and a certified Shopify Partner, we never have to push a system on you that does not fit your business model. We recommend neutrally what makes the most commercial sense for you.

• Tailored to the use case:

  • Shopware 6 is our benchmark for demanding B2B processes, complex ERP and interface logic, and companies that need maximum data sovereignty and customization in the DACH region.

  • Shopify is our choice when fast time-to-market, lean cloud infrastructure, low maintenance effort and smooth international scaling are the priority.

• Architectural security down to the source code: Our permanently employed senior developers know both platforms in detail – from API-first architectures and headless setups to first-party tracking (UDC) and the data requirements for future AI commerce and GEO.

The result for you:

You don’t get a standardized agency product, but exactly the right platform for your growth phase and system landscape – without technological dead ends. You can find a detailed overview in our practical report Shopware 6 or Shopify compared.

At arboro, full service doesn’t mean doing a little bit of everything – it means seamlessly integrating the three success-critical pillars of modern shops – technology, performance marketing and AI commerce – in one single, permanently employed senior team.

In most companies, reality looks like this: the development agency builds a feature that hurts SEO; the performance agency runs expensive Google Ads on pages with poor conversion; and nobody feels responsible for future-proof first-party tracking.

At arboro, we eliminate this silo chaos.

Our full-service integration covers three core areas:

• Shop technology & system architecture: Continuous development, proactive support, complex ERP interfaces and clean migrations for Shopware 6 and Shopify – cleanly coded and tuned for high-speed performance.

• Digital performance marketing: Organic visibility in classic search engines (SEO) and AI engines (GEO) as an iBusiness Top 100 SEO service provider, highly efficient campaigns as a Google Premier Partner and Microsoft Partner, plus TÜV-certified sales psychology to reliably turn clicks into measurable revenue.

• AI commerce & data infrastructure: We get your shop ready for the next era of retail – from structured data hygiene and User-Provided Data Collection (UDC) to AI readiness and preparation for autonomous shopping agents (agentic commerce).

Your concrete advantage: You no longer have to mediate between three different service providers or sort out mutual blame. You have one strategic partner, a transparent roadmap and specialists who work with each other rather than side by side for your business success.

Yes, absolutely. A structured agency switch with a clear risk assessment is one of our everyday core competencies – without business interruption and without you necessarily having to rebuild your shop.

Many retailers hesitate to switch agencies out of a justified fear of chaos: unclear source code, missing documentation, outdated plugins or the fear of lost revenue during the transition. That is exactly why we have developed a proven, step-by-step onboarding process that identifies risks early and reduces them in a targeted way.

This is how taking over your online shop works at arboro:

• Technical deep dive & code audit: Our permanently employed senior developers examine your Shopware or Shopify shop thoroughly – including source code quality, third-party plugins, ERP/inventory management interfaces, hosting performance and tracking setups.

• Transparent status report & risk assessment: You receive a clear, unvarnished picture of the current state. We show you where urgent action is needed, which legacy issues should be cleaned up and how we prioritize further development economically.

• Seamless staging & deployment transition: We mirror your system into a secure development environment, set up automated deployment pipelines and take over maintenance step by step – with the goal of taking over your ongoing operations without interruption.

• Proactive development instead of mere ticket handling: As soon as the foundation is stabilized, we create your strategic roadmap. Whether you use us purely for technical support and development or flexibly add performance marketing (SEO/GEO/SEA) and AI readiness: you choose exactly the building blocks you currently need – with no package obligation.

The result for you:

A seamless transition to a reliable senior team, clear responsibilities from day one and the reassuring feeling that your most important sales channel is finally in professional hands.

Yes, this has been one of our most requested core competencies for years. We support system migrations as a safe, structured relaunch process – with the clear goal of lifting your existing rankings, customer data and revenue onto the new platform without any drops.

Moving from Shopware 5 is not a simple update but a technological change of generation. Many shop operators keep postponing this step for fear of ranking losses, interface chaos or exploding budgets. As a Shopware Gold Partner from the very beginning (since 2009) and a certified Shopify Partner, we know the pitfalls of both systems down to the smallest detail.

This is how we safeguard your migration strategically and technically:

• Objective target system evaluation: We analyze your IT landscape, ERP connections and growth plans neutrally. Whether Shopware 6 (ideal for complex B2B logic, deep inventory management integrations and DACH compliance) or Shopify (perfect for lean cloud infrastructure, low maintenance and fast international scaling) is the more economical platform for you, we evaluate together based on hard facts – and the final decision is, of course, always yours.

• Lossless data & interface migration: Customer bases, order histories, product data, variant structures and image libraries are transferred automatically and quality-checked. We seamlessly connect your third-party systems (ERP, PIM, CRM, payment, logistics) to the modern API architectures.

• Enterprise-level SEO & traffic protection: As an iBusiness Top 100 SEO service provider, preserving your organic visibility is our top priority. With complete 301 redirect concepts, cleanup of old URL structures and precise indexing management, we ensure that you don’t lose valuable Google rankings on go-live day.

• Modernization for AI commerce & tracking: We use the migration to shed legacy issues and set up your new shop for the future – including modern User-Provided Data Collection (UDC), high-speed loading times and structured data for AI search systems (GEO).

The result for you:

A predictable, on-schedule switch to a modern shop system, zero nasty surprises at go-live and a future-proof foundation for the years to come.

The regular hourly rate at arboro is €150 plus VAT – a uniform fixed rate for all disciplines, from core development and ongoing support to technical SEO/GEO and SEA.

We don't apply opaque role surcharges where project managers, senior consultants or interface architects are suddenly billed at significantly higher rates. No matter who works on your shop, you always pay the same fair rate. What really determines your total costs, however, is not just the hourly rate but our billing logic.

What sets arboro's billing model apart:

• Exact 1-minute increments without rounding losses:

  • We bill to the exact minute. There are no 15- or 30-minute rounding blocks common in the industry and no minimum charge per ticket.

  • Concrete example: an adjustment or configuration check that takes 7 minutes costs you exactly €17.50. With the usual quarter-hour rounding, you would pay €37.50 for the same task – more than twice as much.

• One rate for all disciplines:

  • Whether complex Shopware core refactoring, Shopify app integration, ERP interface optimization, Google Ads campaign management or server-side tracking: the transparent hourly rate of €150 always applies.

  • You don't have to calculate different hourly rates or worry about administrative role surcharges.

• Complete transparency in the ticket journal:

  • Every billed minute is documented directly in the corresponding support ticket.

  • With your monthly invoice, you receive a detailed itemized statement: you see exactly which team member worked on which task, what was implemented and exactly how many minutes it took.

• Efficiency through senior expertise:

  • Because your tasks are handled exclusively by permanently employed senior developers and specialists, there is no paid onboarding time for juniors. Root causes are isolated directly and resolved in a targeted way.

The result for you: Full budget certainty and uncompromising commercial fairness: one uniform senior hourly rate, billing to the minute without hidden surcharges and a complete record of work for every euro invested.

Because GEO does not work without a solid SEO foundation. Anyone who only does classic SEO today will lose touch with modern AI search systems tomorrow – and anyone who tries to optimize GEO in isolation will fail due to a lack of digital authority.

Search behavior on the internet is undergoing its biggest change in 25 years. Customers no longer search only via keywords in Google; they ask complex questions to AI engines such as Perplexity, ChatGPT, Claude, Google Gemini or Google AI Overviews.

To be present there as a brand, you have to master both worlds:

• What is classic SEO?

  Search Engine Optimization optimizes your online shop to rank at the top of Google’s classic search result pages (SERPs). The focus is on crawlability, page load times, keyword targeting, backlinks and click-worthy snippets that lead human users to your category pages and products.

• What is GEO (Generative Engine Optimization)?

  GEO is the targeted optimization for AI-based answer engines. Large language models (LLMs) no longer deliver mere lists of links but formulate direct answers and product recommendations. GEO ensures that AI understands your brand, perceives it as a trustworthy authority, cites it by name in answers and suggests it as a concrete purchase solution.

• Why SEO is the indispensable foundation for GEO:

  AIs such as Perplexity, ChatGPT Search, Claude or Gemini don’t invent their answers out of nothing – they search (“retrieval”) in real time precisely those websites that Google and Bing have already classified as relevant and trustworthy. An online shop without a clean technical basis, good load times and established domain authority won’t even be considered a reliable source by AI bots.

• Why structured data, JSON-LD and FAQ elements are the key:

  AI systems need machine-readable clarity without hallucinations. Without standardized Schema.org markup in clean JSON-LD format (Product, Offer, AggregateRating, FAQPage), AI agents cannot reliably assign prices, availability or technical attributes. Precise structured data via JSON-LD and semantically optimized FAQ blocks serve LLMs as a verified basis for citations. They answer specific customer questions so precisely that AI systems can extract the content without errors and present it as a recommendation.

Why we manage both from a single source:

Separating SEO and GEO would mean double costs and conflicting strategies. As an iBusiness Top 100 SEO service provider and AI experts, we combine classic search engine performance with modern AI visibility: we build the technical foundation, structure your product data in machine-readable form via JSON-LD and make sure your online shop is found, understood and recommended by people and AI agents alike.

The decisive one. The best shop technology and the most expensive ad traffic fizzle out if visitors hesitate at the crucial moment, abandon the purchase process or fail to build trust.

In the classic agency business, conversion optimization is often reduced to purely superficial design changes or colorful buttons. Yet purchase decisions are made in the brain according to deeply rooted psychological behavior patterns – both in B2C and among rational buyers in B2B. Anyone who doesn’t understand these mechanisms burns advertising budget at the checkout.

How sales psychology at arboro makes your shop measurably more profitable:

• Eliminating cognitive friction (cognitive load): We structure category pages, filters and product descriptions so that the human brain processes offers effortlessly. Too many conflicting stimuli lead to abandoned purchases – targeted guidance leads to the sale.

• Psychologically grounded trust architecture: Trust doesn’t happen by chance. Through the strategic placement of social proof, quality seals, guarantees and risk reversal, we take away new customers’ subconscious fear of a bad purchase.

• Optimizing checkout & cart value: With behavior-based triggers (such as selective scarcity, smart bundling, anchoring effects and loss-free price communication), we not only increase the conversion rate but also sustainably raise the average order value (AOV).

• TÜV-certified methodological expertise at management level: At arboro, sales psychology is not a superficial marketing buzzword. Our Managing Director Zoran Artmagic holds a TÜV Rheinland certified qualification in sales psychology. This well-founded behavioral economics knowledge, together with proven best practices from more than 17 years of e-commerce experience, flows directly into UX/UI, targeted CRO (conversion rate optimization), content architectures and performance campaigns.

The result for you:

An online shop that not only looks modern and runs flawlessly, but systematically turns visitors – emotionally and rationally – into loyal, paying customers.

“AI-ready” means that your online shop is no longer optimized only for human eyes and classic search engines, but can be interpreted by generative AI systems and autonomous AI agents in a structured, reliable way without data loss – and used for transactions.

E-commerce is facing a paradigm shift: consumers increasingly research in systems such as Perplexity, ChatGPT, Claude or Google Gemini. At the same time, the era of agentic commerce is beginning, in which AI agents carry out purchase orders on their own. A shop that is not prepared for this technically and in terms of data simply becomes invisible in these decision-making processes.

The 4 pillars of a truly AI-ready online shop at arboro:

• Machine-readable data architecture (JSON-LD & Schema.org): AI models don’t interpret unstructured body text on a hunch. They need standardized data structures via JSON-LD (Product, Offer, AggregateRating, MerchantReturnPolicy, InStock) to process attributes such as sizes, compatibilities, exact prices and delivery times without hallucinations.

• Granular product data hygiene (PIM & feeds): Incomplete data sheets or vague descriptions cause AI search engines to ignore an item. AI readiness requires consistent, cleanly attributed product data that precisely answers specific questions from customers and AI systems.

• API-first & headless capability for agentic commerce: Future transactions will no longer necessarily run through the classic add-to-cart click in the frontend. Using modern REST and Storefront APIs in Shopware 6 and Shopify, we ensure that external shopping agents can query stock in real time and securely initiate automated checkouts.

• GEO-ready content infrastructure & semantic FAQs: For LLMs to cite your brand as a reliable authority, the shop needs semantic topic clusters, authoritative guide content and structured FAQ modules that are precisely aligned with the question intents of modern prompts.

Where does your shop stand today?

Most shop systems are modern on paper but fail when it comes to machine readability for AI. With our in-depth arboro AI readiness check, we analyze source code, data structures and API interfaces and show you exactly which levers you need to pull to play profitably at the forefront of AI commerce.

Primarily with permanently employed staff at senior level. More than 20 specialized senior experts work together in fixed teams at arboro – selectively complemented by a hand-picked network of independent specialists for quality control and knowledge transfer in highly specialized disciplines.

In many agencies, the indiscriminate use of changing freelancers is common practice. For shop operators, this often leads to loss of knowledge at the end of a project, poor documentation and incalculable quality risks. That is why we rely on a stable, permanently employed in-house core team – combined with selective top-level expertise for complex niche topics.

This is how our team model is structured:

• Exclusively several years of senior-level experience: Every employee at arboro is permanently employed and has many years of proven senior expertise in their field – from Shopware and Shopify architecture to performance marketing (SEO/GEO/SEA) and system integration. Experienced specialists take responsibility for your shop – with structured quality assurance and clear approval processes.

• Targeted quality assurance by specialists: For demanding specialist topics such as UX, advanced CRO (conversion rate optimization) or server-side tracking, we additionally work with established independent experts. They ensure a reliable four-eyes principle, drive professional exchange on equal footing with our senior employees and secure state-of-the-art quality.

• Centralized knowledge & complete documentation: All know-how about your system landscape, interfaces and individual workflows remains permanently documented at arboro. Established processes guarantee that your project knowledge is never lost with a single external person.

• Reliable availability & fixed contacts: You benefit from fixed teams, plannable sprint capacities and short communication paths. All disciplines interlock seamlessly – without the typical risk of friction losses from uncoordinated individual service providers.

The result for you:

The reliability, continuity and data security of a permanently employed senior team – combined with external top-level sparring for the most success-critical levers in modern e-commerce.

Transparently and tailored to each service: new shops and migrations either at a fixed price or on a time-and-material basis, SEO/GEO and SEA as retainers or packages, shop support by actual time spent – with a prior cost estimate for every task.

• Shop creation and migration: Either at a fixed price or on a time-and-material basis – individually according to your preferences and the requirements of your project.

• SEO/GEO and SEA: retainers or packages in a scope we define together with you based on your goals, product range and budget. You always know what you get for your budget.

• Shop support and development: billed by actual time spent. Before we start, you receive a cost estimate for every task directly from the responsible developer – so you decide in advance what gets implemented.

The result for you:

Full cost control without rigid package constraints and without hidden items – you pay for what your shop really needs.

On equal footing, without a standard pitch and with a no-obligation strategic initial consultation directly with an experienced e-commerce expert or our Managing Director.

In this conversation, we jointly analyze your current situation, your system architecture and your commercial goals. We tell you honestly and frankly where the biggest levers are, which measures will really pay off for you economically – and what we would advise against at the moment.

Why partnerships at arboro are built for the long term:

• Client benefit before agency revenue: We are not out to push unnecessary services or oversized project budgets on you. Our business compass is simple: if a measure doesn’t bring you measurable ROI, we don’t recommend it.

• Partnerships lasting years and decades: Our clients reward this honest approach with exceptional trust: more than 50% of our clients have been working with arboro for over 8 years – some even for more than 15 years, during which we have strategically shaped their profitable and sustainable growth from the very beginning.

• Transparent basis for decisions: After the initial consultation, you receive a clear roadmap with concrete recommendations from us. Then you decide in complete peace whether and to what extent (modular or holistic) you want to work with us.

The next step:

Book your no-obligation initial consultation directly here via the calendar or request a quick callback. We look forward to the professional exchange with you.